Design Systems
When Blackhawk Network acquired CashStar, the design team was in charge of over a dozen white label products – all with different styles and designs and requirements. It became challenging to manage so many products and components within each product, that I created a design system that would regulate and integrate all of our consumer products. The design system applies to the white-label digital and physical gift card products that have yet to be styled to match a brand.
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Cover-Page-724x1024.png)
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Typography-724x1024.png)
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Colors-905x1024.png)
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Buttons-1008x1024.png)
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Space-1024x697.png)
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Interactive-Elements-1024x944.png)
![](http://kelseyraymond.com/wp-content/uploads/2021/09/DS-Other-Type-Elements-901x1024.png)