Role:
Graphic & Web Designer

Client:
Puelle Design [Sunday River, Sugarloaf, Maine Coast Heritage Trust, Energy Circle, Thomas Moser]

The Opportunity:
How might we help organizations with distinct audiences and goals tell compelling stories through thoughtful, consistent design?

Designing for Diverse Brands at an Agency:

As a designer at Puelle Design, I partnered with a diverse portfolio of clients across tourism, conservation, hospitality, and outdoor recreation. My primary accounts included Maine Coast Heritage Trust and Sunday River, though I also contributed to projects for other regional brands such as Sugarloaf.

Working in a small agency environment meant quickly immersing myself in each client’s brand, understanding their audience, and adapting my design approach to support unique business objectives. From concept development through print production, I owned projects end-to-end – collaborating with clients, presenting creative concepts, refining designs through feedback, and preparing final production-ready files.

My work spanned brochures, advertisements, publications, direct mail, signage, event materials, and marketing campaigns, all while ensuring each deliverable reflected the client’s voice and maintained a cohesive visual identity.

The fast-paced nature of agency work strengthened my ability to balance multiple priorities, communicate effectively with stakeholders, and deliver thoughtful, high-quality design under tight deadlines. More importantly, it taught me that successful design begins with understanding people – their goals, their challenges, and the story they want to tell.